The paper shall proceed by providing

The paper shall proceed by providing a complete and concise introduction of amazon. ae so that a foundation can be established in order to follow further on with an elaboration upon the numerous fundamental internal and founding aspects that can influence the success of the brand. It is essential to highlight here that there are certain suppositions that have been made in the paper. However, in order to add originality to the development of the paper, it is necessary to highlight at this point that the paper has considered amazon. ae to be a UAE version of the well known website, amazon. com and shall proceed with knowledge acquired from sources that have analyzed the same in the past.Amazon. ae Amazon. ae is the world’s largest online retailing organization that generates revenues worthy of envy even from the toughest names in the business. It was founded in the year 1994, and the initial product it offered online was an online bookstore, however as the years progressed it br anched out into various product lines and brand extensions. The various product lines it adopted beneath the shade of its vast umbrella were VHS, CD’s DVD’s, furniture, toys, apparel, electronics and many others.It is due to the eventful branching out of various product lines that Amazon. ae is the most famous, easily accessible, reliable where deliveries are concerned and constitutes a large number of clientele that it maintains to its credit. Due to the difference in product lines and the necessity of marketing in regions where the products were most needed it was highly necessary that its online information be easily available in all conspicuous regions of the world where easy access would be the name of the game (Rich).Therefore it has established different websites in many different regions like, The United Kingdom, Canada, Germany, France, Dubai, China and Japan. Due to its ultimate success in whatever product it adopted, a necessary survey and inspection was car ried which yielded a result that claimed that Amazon. ae was the favorite music and video retailer in the UK and held third position in all around global retail rankings. Although its Headquarters are in Dubai, Amazon. ae has many regional offices around the globe, which makes its services easily accessible.This way the consumers if facing any difficulties, find Amazon. ae headquarters close at hand where they can review their situation and find solutions at the customer representative’s helpline and helpdesk. This serves to make Amazon not only a web based organization that would face suspicions of fraud and mistrust, but a tangible organization with a solid background and reputation. Apart from its offices Amazon. ae has adopted many software houses to assist in its numerous features, these are located within the Indian, Chinese and USA locale.Amazon. ae not only provides retail selling services but also provides fulfillment warehousing services for various globally reputed companies in the following regions like Delaware, Phoenix, Nevada, Kentucky, Texas etc. Amazon. ae recognizes the ultimate necessity of customer and client feedback. It has established a highly efficient customer review monitoring system which monitors customer feedback, recommendations and complaints so as to leave no room for mishaps. If any negative comment is recorded, immediate action is taken to rectify the error.It is due to the caution and care with which Amazon. ae performs its duties that it is reputed as the most reliable and trustworthy web based organization with efficiency that rivals a tangible organization with tangible services. The customer reviews monitoring system is not the only extent that Amazon. ae has gone to, it has further established means for each and every customer to actually rate and comment on each product that the customer favors or shows interest in to buy. This way on a scale of 1 to 10, Amazon.ae offers products of limitless ranges, from somethi ng as cheap as a set of tarot cards and baby’s toys to intricate electronic appliances, all based on the customers likes, dislikes, needs, wants and economy of income. A fact of importance, Amazon. ae customers need not possess separate accounts; all accounts to be held by any customer of Amazon. ae are handled and maintained by Amazon. ae itself. This is a feature that provides Amazon with a distinct edge, at least an edge over eBay. StrategyIn order to develop a concrete marketing, it is essential to follow the approach that pertains to the four P’s which elaborate upon the price, promotion, and product and positioning of the brand. These four allow the complete, concise and concrete analysis and determination of the strategy that a brand should be subjected to during its development and launching. It is for the same reason that the following paragraphs shall elaborate upon the possibilities that amazon. ae can implement in light of the introduction to amazon. ae tha t has been presented above. PriceIn terms of price, it is necessary to understand that amazon. ae is serving as a sales person or as a middle man for a wide variety of products, in this regard, it is essential that in order to avoid the occurrence of instances where website visitors who are potential website visitors choose to opt for another internet based service to buy the same products that amazon. ae has to offer (McGraw-Hill). It is therefore essential that amazon. ae uses advertising space to generate the major part of its revenues and ensures that the products being offered on amazon.ae are of a price that the consumer does not feel inconvenient in any way (Sweeney). If a consumer finds a cheaper copy of the same book or a version of the same jacket at a lesser price at another online store, there will be almost no chances that the consumer will not opt to save money. In the same regard, it is just as essential to realize that amazon. ae exists in a market where there are al ready a large number of players in the same field, and it is therefore imperative that amazon.ae offers one or the other augmented product or service that consumers cannot find or take advantage of from another online source (M. Gordon Hunter). Promotion With concern to promotion, it is necessary to see that amazon. ae will be known for its reputation as a web based portal through which consumers can attain their desired products rather than as a commercial entity, it is therefore necessary to ensure that the promotion for amazon. ae is carried through the use of websites that users can be expected to switch to in the absence of amazon. ae. Hence, in technical terms, amazon.ae will be generating a void by introducing consumers to a web based portal where their multiple needs can be entertained in one go, and will then offer itself as the solution to fill that void. Product In terms of product, one cannot help but accept the fact that having established credibility and reliability, a mazon. ae has an opportunity to become the Mark & Spencer of online stores. It is therefore important to realize that amazon. ae offers itself as one product that brings a vast range of commodities in access (Rich). It is therefore necessary to ensure that amazon.ae is introduced and its reputation is maintained to be that of a complete package rather than that of a link to other links. Position Internet based services such as amazon. ae is currently providing a successful blend of products and services that enable them to attract a wide range of consumers. The can position themselves in a manner that enables them to appeal to consumers from all segments and industries from the society. Perhaps the one factor that contributes to this aspect the most significantly is that with the help of a single drop down menu, websites such as amazon.ae can direct the website visitors to the precise areas of the website where they can find their desired product, hence allowing amazon. ae to positi on itself in a manner that is somewhat compatible with as many consumer segments as possible. Works Cited M. Gordon Hunter, Felix B. Tan. Advanced Topics in Global Information Management. Pennsylvania: Idea Group Inc, 2002. McGraw-Hill. Business week. California: McGraw-Hill, 1998. Rich, Jason R. The unofficial guide to starting a business online. New York: John Wiley and Sons, 2006. Sweeney, Susan. 101 Ways to Promote Your Web Site. New York: Maximum Press, 2004.

Most Important Scientific Event of 2007

The scientific event with the most significant implications for the future was recognition of unique differences between genome sequences of individual people (Pennisi, 2007). It is believed that about 99.5% of human DNA is exactly the same in every person. Within that 0.5% lies the variations that are responsible for individual traits and diseases, including Alzheimer's, Parkinson's, depression, alcoholism, heart disease, and other serious diseases (National Human Genome Research Institute). Genetic variations also affect how individuals respond to drugs and environmental factors. The goals of National Human Genome Research Institute are to discover and type single nucleotide polymorphisms (SNPs) and other forms of genetic variation on a large scale across the genome; to develop high-resolution maps of genetic variation and haplotypes; and to develop methods for the large-scale experimental and statistical analysis of SNPs, other forms of genetic variation, haplotypes and complex traits (National Human Genome Research Institute). Previous work on the human genome has including the search for a relationship between specific genes and various diseases, such as an â€Å"addiction gene† or a â€Å"cancer gene† or some similar link. This research has already led to the identification of specific genes that are responsible for several diseases. Previous research on the human genome has also identified what separates humans from other primates, genetically speaking. In addition to identifying the genome sequences that are responsible for diseases, breakthroughs that occurred during 2007 will allow scientists to pinpoint the genetic variations that make me, me and you, you. Individual genomes appear to include the causes of behavioral traits that had been previously attributed to personality or psychiatric characteristics and not to genetics (Pennisi, 2007). The most obvious application of this research will be in the use of gene therapy to combat diseases. At the simplest level, understanding an individual's predisposition towards certain diseases will allow physicians to recommend preventative treatments and lifestyle choices that can reduce or eliminate the genetic threat. On a more complex level, genetic research can provide new, customized treatments that are specifically designed to match the genetic needs of the individual patient. Genetic medicine could be used to treat diseases after the disease has developed or, in some cases, used to treat genetic disorders during pregnancy. While the medical applications for genome research show much promise, there are also serious implications for individual privacy and genetic discrimination. Once again, legal and ethical development has not kept pace with scientific and technological development. Despite the introduction of several pieces of legislation designed to help ensure genetic privacy and to shield individuals from the misuse of genetic information, there is still no federal legislation that addresses the issue of genetic discrimination in individual insurance coverage or to genetic discrimination in the workplace (U.S. Department of Energy Office of Science, 2007). As the ability to sequence the genome sequences of individuals becomes more practical, insurance companies and other interested parties might consider it cost effective to use genetic sequencing to reduce any potential liabilities from policy holders or applicants. Many insurance companies already have policies regarding preexisting conditions. The leap from policies that exclude   preexisting conditions a policy that excludes diseases for which the individual has a genetic predisposition is not that far removed. The ability to map individual genomes will open new doors for medical treatment of disease. Hopefully, 2008 will see breakthroughs of a similar magnitude in ethics and laws regarding the gathering, sharing, and use of genetic information. References National Human Genome Research Institute, National Institutes of Health (2008). Genetic variation program. Online. Retrieved May 1, 2008, from http://www.genome.gov/10001551 Pennisi, E. (2007). Breakthrough of the year: Human genetic variation. Science, 318 (5858), pp. 1842 – 1843. Retrieved May 1, 2008, from http://www.sciencemag.org/cgi/content/full/318/5858/1842 U.S. Department of Energy Office of Science (2007). Genetics Privacy and Legislation. Online. Retrieved May 1, 2008, from http://www.ornl.gov/sci/techresources/Human_Genome/elsi/legislat.shtml

How to do job interview and Questionnaire about the Morrison Company Essay

How to do job interview and Questionnaire about the Morrison Company - Essay Example These open-ended questions will develop the interviewer’s understanding of the interviewee’s strengths and weaknesses pertaining to the duties and responsibilities that the job requires. These questions also give insight in the interviewee’s work experience, elicit opinions from them and give some indication of their suitability for the job (Department of Civil Service, 2008). The structure of the interview can follow a six-point format. Firstly, introduce yourself and greet the interviewee with a smile. Secondly, go through their application form and C.V. with them and ask them to provide more details on his/her previous job responsibilities, duties and projects they may have completed. Their responses will imply what they find interesting or challenging, how suitable they are for the job and how good their communication skills are. Thirdly, give the interviewee the job description verbally and summarize the main duties and responsibilities. Fourthly, to gain as much information that is feasible as to the interviewee’s suitability for the job, encourage expansive responses with open-ended questions, such as those suggested below. Fifthly, ask the interviewee if they have any questions regarding the job or the company, and that either the interviewer or the Personnel Office will be there to answer any questions that may come to mind after the inter view has ended. Lastly, end the interview by stating what will happen next in the hiring process, and thank them for their time (Department of Civil Service, 2008). Allbusiness.com. (2008). How to Conduct an Effective Employee Interview. [Online]. Available at: http://www.allbusiness.com/human-resources/workforce-management-hiring-interviewing/1253-1.html. [Assessed 23 November 2008]. Department of Civil Service. (2008). How to Conduct a Job Interview. [Online]. New State Department of Civil Service. Available at:

Nursing Curriculum Development Assignment Example | Topics and Well Written Essays - 750 words

Nursing Curriculum Development - Assignment Example The CIPP model is useful in that critical external factors are taken into consideration. Moreover, the relationship between courses is established as well as the relevance of a progress to suit the needs of a job. An effective evaluation model must take into account as many factors as possible as long as they are manageable and deliver the anticipated outcomes with ease of monitoring. With regard to the input process, the objectives of the course are clearly stipulated to find a balance between theory and practice. Moreover, provisions for the necessary equipment and other learning resources are made to ensure a perfect learning condition. In the process phase of the cycle, the mode of communication and the responses between learners and the instructors is assessed to weed out any potential barriers. The discipline of the involved parties is also taken into account to ensure that seriousness is upheld. Lastly, the mode of student evaluation, test intervals, and quality of assessments are the final steps, that is, for the product phase of the cycle. Information to be used in decision-making is collected through well-structured evaluation forms, interviews, video recording of class sessions, questionnaires, or informal observations. This eliminates the bias associated with using a single form of obtaining evaluation data. However, CIPP model is deemed exclusive to experts only, and ways to incorporate other relevant stakeholders should be identified prior to the exercise.

Electronic Commerce Of Bumble Corporation Essay

Electronic Commerce Of Bumble Corporation - Essay Example Therefore usability, persuasion, power, and branding of Bumble Corporation will help the company to concentrate on ways to run a successful online business. The initial key to building a profitable online business is to make the client’s shopping experience effortless, therefore the company website needs to be extremely user-friendly. Bumble Corporation can thus attain this by ensuring their clients can navigate the website without difficulty and that their clients will always identify where they are on the site as well as easily find the things they are looking for. Another important feature of a successful online business is to have an orderly web page. In this example, it is good to follow the ‘less is more’ principle. Sharp, powerful websites use other techniques for advertising promotions. For example, e-mail newsletters can alert clients to present promotion items that are based on their history of purchase. By utilizing email to bring this extra data, Bumble Corporation could maintain its website free from surplus information, which otherwise could be an overload for the customers. Influencing the client to purchase any product is highly made effective when the company’s support number is posted on all single pages of the web site. Doing so will first of all be convenient for the customer, as they can call support no matter on which page they are, and this will also alert the client to the organization’s eagerness to help at any point throughout the shopping experience of customers.

Sowftware design problem Research Paper Example | Topics and Well Written Essays - 1000 words

Sowftware design problem - Research Paper Example The power of computers in such an activity leads to the establishment of numerous software companies, which are engaged in developing a variety of applications. As a safety related system is under development, a safety argument is under preparation that shows why confidence needs to be put in the system’s ability to meet safety requirements. This leads to the question why those requirements demand safe operation. The moment the system and its arguments are acknowledged, the system is set into operation. Faults may still exist in the system or in its maintenance or operational procedures if the safety argument is not complete. If triggered, the faults can lead to a failure. In such a case, an analysis needs to be conducted to distinguish the nature of the failure. It might be random or even systemic, i.e. due to a design fault, which was introduced when the system was being developed or serviced. Failures that arise from systemic faults must be comprehensively analyzed to avoid recurrences (Baah 3). Large projects, for example, Agropoli’s system of public transportation involves qualified personnel in the software development process. Software companies face several issues in the process of software development. These include: possible negligence of the software developer and another involves possible negligence, but adds another party who happens to be the malicious hacker. Other problems include change of rules during development, preservation of existing software, flexibility due to lack of standards as well as behavior of discrete systems. The complexity involved in the process of software development leads to software bugs. Late completion, low quality, lack of reliability and software not satisfying the stated demand are the symptoms of software bugs. In a scenario, for example, the Agropoli’s system of public transportation where the system under development is discovered to have some difficulties during